WE ARE NOT AFRAID TO BREAK TRADITION
In the grassroots of some of cricket’s most historical moments, albion has always been there for those who were not afraid to test their limits. ALBIONX CONTINUES TO BREAK BARRIERS for the champions of tomorrow. Albionx is the brainchild of albion Sports Technology, a company that has been leading the way in impact protection since its inception in the 1940s. When Louise Lorkin took over the brand in 2015, she noticed that there was a gap in the market for protective wear that wasn’t bulky, hard to keep in place, and that wouldn’t degrade over time. Her knowledge of manufacturing and research in the sector lead her to the creation of the albionx range. Five years in the making, the collection is a wearable skin for female, male and youth cricketers that allows them to play with freedom and break with traditional impact protective wear. The skins are code specific, mould to the body and feature moister wicking, compression, and offer the highest level of impact protection hit after hit. They are made of quick-drying, antimicrobial, high-performance fabrics, and English standard tested open-cell foam that ensures the best performance for the garment’s life. Albionx has partnered with the legendary test cricketer Adam Gilchrist to test and be the brand’s face. It’s a natural partnership as albion sponsored Adam from 12 and throughout his professional career.
“The albionX range is phenomenal, with the all-over body protection. To be able to customise the comfort and sizing in a way that moulds to different body shapes is one of the major breakthroughs of AlbionX. You don’t lose anything from a safety point of view, but certainly, the comfort and the sizing is going to enhance performance.”